You’ve poured your heart and soul into preparing your manuscript. How do you ensure your book is published and reaches your ideal readers? With many publishing options available today, you may feel confused and overwhelmed. Do you put in the time and effort to submit your manuscript to traditional publishers when only 2% of them get published? Are you hesitant about self-publishing your book on Amazon as a Christian author? No matter your reason for seeking alternative ways to sell your book, our team at EABooks Publishing can partner with you to explore the best way to distribute and market your book to readers. Here are the best alternative methods to sell your book as a Christian author in 2025 and beyond:

Contact our Christian self-publishing company for a consultation to discuss how we can get your manuscript published!

Sell on Your Website

One of the best ways to sell your book directly to readers is on your website. Many website hosts offer e-commerce integrations (such as Wix, Shopify, and WooCommerce), so your site visitors can purchase your book directly from your online store. This method allows you to keep a larger percentage of each book sale, as you don’t need to pay commissions to third-party retailers. You only pay small fees for credit card processing and website maintenance. You don’t need to handle boxing and shipping your books, either. We can help you with this in our Website Program. No need to store boxes upon boxes of books in your home! Once your site is set up to sell books, you can sell them passively 24/7.

Run Online Ads on Targeted Platforms

While you may get some traction with running ads on mainstream social media platforms like Facebook and X, you can get more stretch out of your advertising dollars by targeting specific niche book communities on the internet. Our top picks for paid advertising to book communities are Goodreads and Reddit. Goodreads is a social platform for readers and authors. Readers can make “TBR” lists, review previous reads, and share book recommendations with their friends. Authors can create profile pages for their books with in-depth descriptions, book quotes, and more. You can also post about upcoming titles and engage with readers directly. Books can be purchased directly from the book’s profile page. Reddit is also a great online platform for paid advertising. Thanks to changes in Google’s algorithm, Reddit posts and responses are more visible than ever and are regularly featured on search result pages. Reddit advertising allows you to target specific audiences, and Reddit chooses relevant subreddits to place your promoted content. Don’t know where to begin? Let us help.

Local Bookstores

Your nearest independent bookstore should be one of your top places to sell your book in person! Independent bookstores have experienced a resurgence in popularity and are one of the most effective ways to sell your book. Locate local bookstores that are willing to stock Christian and religious titles. Then, develop a relationship so that the bookstore will stock your additional titles as they’re released. You must purchase a stock of books to keep the store’s shelves adequately supplied. We provide all our authors with instructions on talking to bookstore owners.

Churches

If your home church has a designated area for displaying and selling Christian books, devotionals, and bible studies, contact your church leadership about adding your book to this area. Even if your church doesn’t have a physical place for book recommendations, see if there are other ways you can promote your book to members (as long as the topic is relevant).

Coffee Shops, Boutiques, and Gift Shops

Contact stores and coffee shops in your area to see if they’re willing to feature a local author’s book. Search for stores that include religious items or target Christian shoppers. You may also want to inquire about including your book in local hospital gift shops, especially if your book focuses on relevant topics such as faith or healing.

Events and Conferences

Consider setting up a booth to sell your book during community events. Whether it’s your town’s weekly farmer’s market or a seasonal church bazaar, take every opportunity to engage with your target readers directly and make personal connections. You can also plan to attend local conferences and expos on relevant topics covered in your book, like parenting, Christianity, and history.

EABooks Publishing: Christian Self-Publishing Company

There are now more ways than ever before to publish your manuscript. You no longer have to wait years before a traditional publisher accepts your manuscript. Now, you can publish your book and sell it directly to stores and online platforms that you agree with ethically. Don’t attempt to navigate the self-publishing landscape alone, though. Our team at EABooks Publishing can ensure that your manuscript is published to the highest standards, allowing your book to receive the professional publishing services it deserves while self-publishing on your own terms and timeline. Book your consultation today to get started!